Search Engine Optimisation for eCommerce Companies

There are several different ways an eCommerce business can attract customers to their website. As SEO experts, we know that there are a lot of options out there, from social media marketing and pay-per-click ads to, of course, search engine optimisation (SEO).

Each method has its own advantages and disadvantages. For instance, PPC and social media marketing can provide almost instant results, with website visitors coming in as soon as the ad campaign is launched because users see your ads straight away and visit your website as soon as they click the advert. However, these methods can be expensive and the results may not be long-lasting.

New customers only keep coming for as long as you pay the ad platforms (Google/Facebook/Tiktok). On the other hand, SEO is a more long-term strategy that takes some time to see results, but it can be much more cost-effective and sustainable in the long run. By optimising your website for search engines and building a strong online presence, you can attract visitors to your website organically.

When thinking about the future, investing in SEO services is a much better choice than constantly spending a lot of money on social media or pay-per-click ads. Additionally, people are more likely to trust you if they come across your website naturally through search results, rather than seeing an advertisement for your products and services.

Investing in SEO will improve the ranking of your website in search results, resulting in an increase in organic traffic. Even if you stop using SEO services in the future, your website will maintain its higher ranking, allowing for free traffic indefinately. This is the true benefit of SEO.

Search Demand for eCommerce in Google

The question comes down to: Is there demand for my niche? We can answer this through research. Let's take an example of "engagement rings".

The screenshot above shows Google search data for the term "engagement rings". As we can see, people search for the word "engagement rings" 247,000 times per month in the United Kingdom alone. That is a large amount of people searching for an engagement ring every day! In the United States that goes up to 715,000! This shows that there are a significant number of people searching in your country daily who are in the market for an engagement ring. If you have an effective SEO strategy, this can help you get tens of thousands of visitors to your website every month.

If you decide to hire an SEO company to promote your eCommerce website in search results, you will be a sure to continue to get a high return on investment for years to come. Especially as social media and paid ads are becoming more expensive.

People Use Multiple Keywords To Find Wedding Venues

When it comes to marketing to users who are looking to buy an engagement ring, it's important to remember that "engagement ring" and  "engagement rings" are just a few of the many terms that people might search in Google to find what they are looking for. This is why it is important to carry out keyword research to work out what other search terms your potential customers are typing into Google. With this data your website can be optimised to show up when those terms are used. This will help increase the amount of traffic to your website. Here are some examples of search queries people enter into Google when they are looking for an engagement ring:

  • Engagement rings
  • Engagment rings + stone. An example would be "diamond engagement rings"
  • Engagement rings + country. An example would be "engagement rings uk".
  • Engagement rings + colour. An example would be "gold engagement rings".
  • Engagement rings + use. An example would be "engagement rings for women"
  • Descriptions of engagement rings such as dainty, excellent cut, no efflorescence.

The screenshots below show the average monthly search volume for various engagement ring related keywords. As you can see, there are thousands of people searching for these keywords every month, which means a good SEO-optimised engagement ring website can attract thousands of free visitors every month just by showing up for these keywords on Google.

Other eCommerce Store Are Already Getting Results From SEO

As experts in SEO, we can confirm that properly implementing SEO tactics can result in significant improvements in a website's search engine rankings and significantly reduce the need for expensive advertising costs. To illustrate this, we can show you real-world examples of  websites that have seen the benefits of effective SEO strategies.

Our first example is www.very.co.uk, an online eCommerce website in the UK selling everything from fashion to electrical. The website gets a reported 8.7 million organic visits per month from Google. These are people who visit the website after seeing it in Google search results and clicking on it.

This website is bringing in about $4.8M worth of traffic each month. That's crazy, right? But here's the thing - that's the cost of buying that same amount of traffic through ads like PPC. So, basically, this company is saving $4.8M a month because their site is optimised and showing up in Google search results for what they want to show up for - the products they are selling.

OK, so this was very, a large online retailer in the UK, what about a smaller website? Is SEO still a viable investment. Our screenshot below shows you that it most certainly is.

Clearly, even a smaller and newer website is succeeding. Bargainmax receive approximately 135,000 organic website visitors per month, valued at $19,000.. The website ranks well on Google for relevant keywords such as cheap toys, barbie doll, pokemon toys, and nerf gun, resulting in significant free traffic from Google, saving the company money that would have been spent on PPC ads.

Remember, PPC ads are something you have to pay for. If you stop paying, you'll stop getting traffic. On the other hand, if you work with an experienced SEO agency to improve your website's ranking, you can save money and still keep getting traffic even after you stop using their services. It's important to invest in SEO to maintain your website's search ranking and traffic without having to rely on paid advertising channels like PPC.

Let’s now look at the pages that bring the most visitors to this website:

Just look at these keywords, many have high buying intent and will drive a significant amount of traffic to these pages. This highlights the potential for a variety of keywords to attract free organic traffic on Google. Partnering with a skilled SEO agency can help to effectively create, optimise, and promote these pages, ultimately driving more revenue for your eCommerce business.

Next steps

You have two options when it comes to increasing your revenue through organic traffic. The first is do-it-yourself and the second is hire experts.

Option 1: Do-It-Yourself

First things first, let's talk about understanding the basics of SEO. When people search for your eCommerce products and/or categories using keywords or phrases, search engines use algorithms to display the most relevant results. SEO is all about optimising your website content, HTML coding, and links to rank higher in those search results. By optimising your website for SEO, you'll be able to increase your visibility and attract more customers.

Here are the 7 steps in an eCommerce SDEO strategy:

  1. Keyword Research
  2. Website architecture
  3. Technical SEO Implementation
  4. On page SEO
  5. User experience optimisation
  6. Content planning and creation
  7. Link building

One of the most important things to keep in mind when it comes to SEO is that it's an ongoing process. It requires regular maintenance and updates, so it's important to stay up to date with the latest trends and changes in search engine algorithms to ensure that your website is optimised for the best possible results. Additionally, using relevant keywords and phrases in your content is crucial for ensuring that your website is properly indexed by search engines.

Option 2: Hire An SEO Company

As SEO experts, we can tell you firsthand that investing in SEO is a must for any e-commerce company looking to succeed online. But, it's important to keep in mind that achieving top-notch results takes a lot of know-how, dedication, and effort. And the same goes for service-based websites. Google sets the bar high to make sure that only the best of the best show up at the top of search results.

At Growth Trip, we've been working with a wide range of brands across different industries for years, including the e-commerce industry. Our team of experts have a wealth of experience when it comes to providing SEO services to clients in a variety of fields, such asmarketplaces, online media, real estate, startups, medical clinics, SaaS, e-commerce and more. So, you can trust that we know exactly what it takes to get your website to rank on the first page of Google. And to give you an idea of what we can do for your e-commerce business, here are just a few examples of the strategies we use to improve your rankings:

  • Research into whether there are people searching for what you are selling
  • Carry out competitor analysis to find out what keywords are generating most of their traffic
  • Carry out technical SEO audits and implement fixes
  • Plan and create optimised content for your website
  • Optimise your web pages using AI and NLP
  • Create link placements on reputable websites

Properly executed search engine optimisation by qualified experts can yield outstanding results. Let us show you how we can improve your Google rankings and bring more visibility to your eCommerce business.

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