It's important to keep in mind that every approach has its pros and cons. Take PPC and social media marketing for example, they can give you almost instant results, with website visitors showing up as soon as the ad campaign is launched, since people see the ads right away and visit your website as soon as they click on the ad. But it's worth noting that these strategies can be costly and the effects might not be long-lasting.
It's important to keep in mind that new customers will only stick around as long as you're paying the ad platforms like Google, Facebook, and LinkedIn. On the other hand, SEO is a more long-term strategy that takes some time to see results, but it can be much more cost-effective and sustainable in the long run. By optimising your website for search engines and building a strong online presence, visitors will be attracted to your website organically.
When it comes to the future, investing in SEO services is a much better choice than constantly spending a lot of money on social media or pay-per-click ads. Plus, people are more likely to trust you if they come across your website naturally through search results, rather than seeing an advertisement for your products and services.
Optimising your website for search engines and building a strong online presence will improve the ranking of your website in search results, resulting in an increase in organic traffic. Even if you stop using SEO services in the future, your website will maintain its higher ranking, allowing for free traffic indefinitely. That's the real benefit of SEO.
Search Demand for Legal Firms in Google
The question comes down to: Is there demand for my niche? We can answer this through research. Let's take an example of "solicitor".
As shown in the screenshot above, it appears that the term "solicitor" is searched for 55,000 times per month in the United Kingdom alone. That's a whole lot of people on the hunt for a solicitor every day! This demonstrates that there's a significant number of potential clients in the U.K. searching for a solicitor daily, which means there's a real demand in the market. And if you've got a solid SEO strategy in place, it can help you attract thousands of visitors to your website each month.
When it comes to promoting your legal website in search results, it's definitely worth considering hiring an SEO company. Not only will you continue to see a high return on investment, but as social media and paid ads become increasingly expensive, it's a smart move for the long run.
People Use Multiple Keywords To Find Legal Firms
When it comes to targeting potential customers in search of a solicitor, it's crucial to keep in mind that "solicitor" and "solicitors" are just a few of the many phrases that people might use in Google to find what they need. That's why it's important to do your keyword research to figure out what other terms your audience may be searching for. Armed with this information, your website can be optimised to show up when those terms are used, which in turn will help drive more traffic to your website.
For instance, here are a few examples of search queries people might enter into Google when searching for a solicitor:
- Solicitor + location or near me. An example would be "solicitor essex".
- Solicitor + area of law. An example would be "employment law solicitor"
- Solicitor + type + location. An example would be "private client solicitor esher"
- Solicitor + a specific are of law. An example would be "private trust solicitor".
As is evidenced by the screenshots below, there's a pretty significant number of searches for solicitor-related keywords happening every month. And when you consider that, it's pretty clear that an SEO-optimised legal website has the potential to attract thousands of free visitors each month just by ranking well for these keywords on Google.
Other Solicitor Firms Are Already Getting Results From SEO
As SEO experts, it can be confirmed that when done correctly, implementing SEO tactics can lead to notable enhancements in a website's search engine rankings and drastically decrease the expenses on advertising. To prove this point, real-world examples of websites that have reaped the rewards of successful SEO strategies can be provided.
According to the analysis Blake Morgan receives a whopping 24,500 organic visits per month from Google. These visits are from individuals who happen to come across the website in Google search results and decide to click on it. It's no small feat, as it is estimated that the website brings in a staggering $63,800 worth of traffic each month. That's pretty impressive if you ask me.
But here's the thing - that's the cost of buying the same amount of traffic through Google ads. It doesn't even take into account the value that the business gains from that traffic. To put it simply, this company is saving a fortune, approximately $63,800 a month, because their site is optimised and appearing in Google search results for the legal services they offer.
It's worth noting that PPC ads come with a price tag. Once payments cease, so does the flow of traffic. However, if you choose to collaborate with a seasoned SEO agency to enhance your website's ranking, you can save money and still maintain a steady stream of traffic even after discontinuing their services. Investing in SEO is essential to preserving your website's search ranking and traffic, and avoiding dependence on paid advertising channels such as PPC.
Now, let's take a look at the pages that attract the most visitors to this website.
As you can see, a number of these keywords have high intent and are likely to drive a considerable amount of traffic to these pages. This illustrates the potential for a wide range of keywords to bring in free organic traffic from Google. Partnering with a proficient SEO agency can aid in effectively creating, optimising, and promoting these pages, ultimately resulting in an increase of revenue for your legal department and firm.
Moving forward, two options are available to increase revenue through organic traffic: taking the DIY approach or enlisting the help of experts.
Option 1: DIY
First, it's essential to understand the fundamentals of SEO. When individuals search for your eCommerce products and/or categories using keywords or phrases, search engines use algorithms to display the most relevant results. The goal of SEO is to optimise your website's content, HTML coding, and links to rank higher in those search results, thereby increasing visibility and drawing in more customers.
The following are the 7 steps in a Legal Firm's SEO strategy:
- Keyword Research
- Website architecture
- Technical SEO Implementation
- On page SEO
- User experience optimisation
- Content planning and creation
- Link building
It's important to keep in mind that SEO is an ongoing process that requires regular maintenance and updates. Keeping abreast of the latest trends and changes in search engine algorithms is crucial for ensuring that your website is optimised for the best possible results. Furthermore, the use of relevant keywords and phrases in your content is essential for ensuring that search engines properly index your website.
Option 2: Hire an SEO Company
It's a given that investing in SEO is a must for any law firm looking to make a splash online. But it's important to remember that top-notch results take a lot of expertise, hard work, and commitment. The same goes for service-based websites. Google sets the bar high to make sure that only the best of the best show up at the top of search results.
We at Growth Trip know this firsthand, as we've been working with a wide range of brands across various industries for years, including the legal industry. Our team of experts has a wealth of experience when it comes to providing SEO services to clients in different fields like marketplaces, online media, real estate, startups, medical clinics, SaaS, e-commerce, and more. So, you can trust that we know exactly what it takes to get your website to rank on the first page of Google.
Just to give you an idea of what we can do for your law firm, here are a few examples of the strategies we use to improve your rankings:
- Implementing local SEO strategies
- Researching keywords that people are searching for related to your services
- Analysing your competitors to identify the keywords that are driving their traffic
- Conducting technical SEO audits and implementing fixes
- Planning and creating optimised content for your website
- Optimising your web pages with AI and NLP techniques
- Securing link placements on reputable websites
Properly executed search engine optimisation by qualified experts can yield outstanding results. Let us show you how we can improve your Google rankings and bring more visibility to your legal firm.
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