Planning SEO during a redesign or migration can be the difference between launch success or failure.

Site migrations, domain name changes, CMS migrations, and other forms of large-scale URL migrations bring serious risk if not managed properly from an SEO perspective. Thorough planning, research, precise execution, and then extensive tracking we can ensure a site migration goes smoothly.

We have a checklist of over 100 actions so that your new site launches without a hitch and maintains its rankings.

Website Redesigns

Website redesigns are inevitable and most companies will redesign their website at some point. When they do, it’s critically important to have SEO at the forefront, and part of the process, from the start. If SEO is not given its place, companies could end up going live with a new site structure, new design, or url structure that ends up eradicating years of SEO strength.

Site migrations

Site migrations, domain name changes, CMS migrations, and other forms of large-scale URL migrations bring serious risk if not managed properly from an SEO perspective. Thorough planning, research, precise execution, and then extensive tracking we can ensure a site migration goes smoothly.

Website redesign and site migration services include:

• A site history analysis.
• Site structure analysis.
• Crawl analysis and audit of the current site.
• Crawl analysis of the new site.
• Reviewing mockups of new site design.
• Vetting CMS providers (if a company is in the selection process).
• Auditing the new CMS or site structure.
• Preparing urls for the migration (gathering and deduping).
• Developing a thorough 301 redirection plan.
• Conducting thorough testing in staging of the new site and the url migration.
• Media audit (images, video, pdfs, etc.)
• For domain name changes, analysing the history of both domains.
• Tracking and monitoring the redesign or site migration (prior to, during, and after the migration goes live).
• Crawl analysis and audit after the redesign or site migration goes live.
• And more.

Next steps

If you are planning a redesign or site migration, then get in touch today to learn more. Having an SEO expert involved from the beginning can help you avoid serious problems when the redesign or migration goes live.

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